MUYOO SG Outlet Launch Collaterals




*These are the final ‘countdown to opening’ posts  for MUYOO Changi City Point Outlet.



*Promotional posts for new product launch specific to Northpoint Outlet.
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Product Photography

Photo Retouching
Art Direction
Social Media Post Planning


During this social media marketing campaign, I was involved in crafting Brand Post Guideline & Art Direction for their new outlet at Changi City Point.  The brief involved crafting ‘countdown to opening’ Instagram posts and several highlights of new products exclusive to the outlet.

This project was the start of MUYOO SG’s rebrand, focusing on the keywords: oriental, fresh, and youthful.